Gary Gilmore committed many robberies and murders and was sentenced to death in 1977. Before the execution he was given the right of a final word and Gilmore said: "Let's Do It". Later this phrase inspired Nike in creation of their slogan: "Just Do It".
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEis6JftgTk0g73WbhYrNq1GqH6M0zhwnR58kzj5uuvmrgV5uXOraNxuOsl8zvK3cMSmU96BsZsho3lMxLcbFeCSg2yo62mlIRFwGOzLPzBQOx3snFXukgadJlkIBpc-d-mtOpbavID4bF0/s200/nike-just-do-it.jpg)
SOURCE: http://en.wikipedia.org/wiki/Gary_Gilmore
IMAGE: www.mikeroussell.com
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